Further evidence of the way a nationwide presidential campaign would be run comes from national advertisers who seek out customers in small, medium, and large towns of every small, medium, and large state. A national advertiser does not write off Indiana or Illinois merely because a competitor makes more sales in those particular states. Moreover, a national advertiser enjoying an edge over its competitors in Indiana or Illinois does not stop trying to make additional sales in those states. National advertisers go after every single possible customer, regardless of where the customer is located.

The fact that the small states are disadvantaged by the current system has also been recognized by prominent officials from smaller states. In a 1979 Senate speech, Senator Henry Bellmon (R–Oklahoma) described how his views on the Electoral College had changed while he had served as National Campaign Director for Richard Nixon and a member of the American Bar Association’s commission studying electoral reform.

“While the consideration of the electoral college began — and I am a little embarrassed to admit this — I was convinced, as are many residents of smaller States, that the present system is a considerable advantage to less populous States such as Oklahoma … As the deliberations of the American Bar Association Commission proceeded and as more facts became known, I came to the realization that the present electoral system does not give an advantage to the voters from the less populous States. Rather, it works to the disadvantage of small State voters who are largely ignored in the general election for President.”